Better Stories Course.

[LAUNCHING EARLY 2026]

This FREE course of 18 video tutorials is for anyone who wants to learn the craft of storytelling. No matter your age or experience, this program is for people like you who want to become better storytellers. No agenda. No sign-up required. Just good content.

There are plenty of storytelling courses out there - from quick-fix courses which promise you success in minutes, to expensive academic courses which feel a bit dull; but my experience has been that they're either shallow, expensive, or both. And they're often hosted by people who know some theory, but who have not necessarily been there and done it at the highest level.

I've worked on billion dollar deals, coached CEO's, given hundreds of keynotes, and written go-to-market messaging and speeches for top executives on some of the world's largest stages. This course features some of the things I've learned along the way - hopefully it will help you on your own journey.

Safe travels,

Jeremy. ✏️ 📒

Story 101.
[10 MINS]

An intro the the art & science of storytelling.
Learn why storytelling isn't a "soft skill".
Storytelling for business outcomes.
How to tell every story in your own unique way.

Story Structures.
[15 MINS]

Which structures work in which environments?
Conversation structures for pitches.
Hollywood frameworks for business.
Remixing your story for different audiences.

AI v IA.
[30 MINS]

Why AI should never write stories for you.
How to use AI as a communications coach.
AI for story research & critical thinking.
My AI patent for "Adaptive Storytelling".

Change & Challenge.
[30 MINS]

I studied at the JFK Presidential Library in Boston and at Harvard to learn how President Kennedy wrote some of his best speeches.
Let's deconstruct one of his speeches together.

9 Principles.
[10 MINS]

"4 Words + 5 Lines".
Let me introduce you to Ted Sorensen...
What's the foundation of all great stories?
How you can apply this iconic framework?

1. Outline.
[10 MINS]

Every great story has an Outline.
Learning a process will always get you out of trouble - especially at the last minute.
My process for writing outlines.

2. Headline.
[10 MINS]

People boil stories down to one sentence when describing them - what's your one sentence?
Why is "Ten words" a thing?
How to write a strong, memorable headline.

3. Frontline.
[10 MINS]

If you don't capture the attention of your audience immediately, you'll lose them.
"Cold opens" for business presentations.
Use AI to help you manage attention spans.

4. Bottom Line.
[10 MINS]

What's the economic "value" of a good story?
How do you tell stories that create urgency?
How do you tell stories that make audience's FEEL something so that they DO something?

5. Sidelines.
[10 MINS]

Why are you the only person who can tell this story?
Everyone has to work off a script sometimes - so how do you make it your own?

6. Brevity.
[10 MINS]

Learning how to tell stories with big ideas, small words and short sentences - in an age of information overload - is everything.
"Smart brevity". What it is and why it matters.

7. Levity.
[10 MINS]

Talking about difficult or sensitive topics isn't easy; AI ethics, climate change, DEI, earnings calls... how (and when) you add levity to your story will make all the difference.

8. Clarity.
[10 MINS]

"People are not persuaded by what you say, but by what they understand."
Learn how to tell stories with more clarity.Understand why readability scores matter.

9. Charity.
[10 MINS]

Every story has a purpose - you want your audience to do something (important).
Charity is about giving your audience a shared purpose - one they're willing to act on.

3.5%
[10 MINS]

How many people does it take to change the world (whatever your world is)?
How does a story start a movement?
The laws of influencer marketing.

Personality.
[20 MINS]

Why do personality type models help you to tell better stories, and create better outcomes?
Learn how I use models like Myers-Briggs to create "Digital Twins" and tell unique stories.

Drawing.
[10 MINS]

Why I draw stories like Wayne Gretzky.
Learn my process for drawing your own stories.
Map how an audience might react to your story.
Why you should always "think with your pen".

Final Thoughts.
[5 MINS]

The world is changing faster than any of us expect, and faster than most of us can keep up with. So what's next? And how do we stay optimistic and inspired by telling stories that matter?

Course Workbook & Assets.

You can download the class workbook below, along with some useful templates which will improve your experience as you work your way through the course. 🙌🏻

Better Stories Course.

Story 101. [10 MINS]

Story Structures. [15 MINS]

AI v IA. [30 MINS]

Change & Challenge. [30 MINS]

9 Principles. [10 MINS]

1. Outline. [10 MINS]

2. Headline. [10 MINS]

3. Frontline. [10 MINS]

4. Bottom Line. [10 MINS]

5. Sidelines. [10 MINS]

6. Brevity. [10 MINS]

7. Levity. [10 MINS]

8. Clarity. [10 MINS]

9. Charity. [10 MINS]

3.5% [10 MINS]

Personality. [20 MINS]

Drawing. [10 MINS]

Final Thoughts. [5 MINS]