Reading List.

I really 💙 books! I wrote a post about how I manage to read so many books a year here, but I thought it might be helpful to give you a few of the storytelling books which have inspired me the most. To make it fun, I've split the reading list into three parts. There is a famous rule used by communication coaches called the 7/38/55 Rule. It was invented by UCLA psychology professor Albert Mehrabian in 1967 and is often misquoted or taken out of context, but it’s a great rule that every good communicator should understand.

The “7%-38%-55% Rule” basically suggests that there are three elements present when someone is attempting to convey an emotional message (such as a story): Words, Tone and Body Language. According to Mehrabian's research, in terms of how people perceive a communicator (by liking them and trusting their message) only 7% of an audience’s response is influenced by their words, but 38% is related to their tone, and 55% by their body language and facial expressions.

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If you want to tell better stories and connect emotionally with your audience, you'll need all three elements (but not necessarily in that order). So I’ve created not one but THREE READING LISTS 🤯. One for each of the three elements in Mehrabian’s research.

CLICK on the relevant image below for a list of books you might enjoy reading... 📚